The current state of video viewability in China

China’s online video industry continues to be plagued by viewability and ad-serving issues – and here is why. I recently sat on a panel discussing viewability and ad-serving challenges facing China’s digital advertising industry. This area is still in its infancy in the local market due to regulatory, commercial and technical reasons, however, it is garnering increased attention. This is largely due to multinational companies pushing for the same metrics they are used to using in western markets. Here are some of the key points from the panel. https://www.clickz.com/2016/05/16/the-current-state-of-video-viewability-in-china